23 SEO & Search Takeaways from Google’s Gary Illyes by @MrDannyGoodwin

if you were going to build some dirty Lane she were going to need some bodyguards or you might be fighting Penguins

Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes started by reminding everyone the importance of good URL structure and warned not to use hashtags in URLs. Typically, JavaScript frameworks are to blame for hashtags in URLs. While it may slightly increase your loading time, it’s really bad for search because no search engine will understand anything in the URL after the hashtag. For

how I went to number one on Google for a competitive term by just getting people to click my page

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