51% of D2C Brands Say SEO is a Top Acquisition Channel via @MattGSouthern

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A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top 3 acquisition channels?” the responses were: 61% – Social media 51% – SEO 50% – Direct traffic Paid search came in fourth place (26%), and physical stores were a distant fifth place response (18%). This data comes from the State of D2C Marketing 2019 report from Yotpo in partnership with Magento. Data in the report is based on a survey conducted March-April 2019 with responses from 512 eCommerce and marketing decision-makers. When asked what their

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