Wednesday 31 October 2018

The Best E-Commerce Software

may Google puke with FCS networker

Quicksprout is reader-supported. That means we use affiliate links. When you click, we sometimes earn a commission. Learn more.
So, you’re ready to build an online store and sell, ship, and manage your business. We’re here to help. We took a look at six of the biggest names in e-commerce software to find out which store is easiest to set up, customizable to your liking, and economical. There’s no stress needed here: all of our options offer at least 14-day free trial periods for you to set up your store and see if you like it and it has all the features you need.
    • Shopify
      Quicksprout pick: Easiest All-in-One
      14-day free trial
    • BigCommerce
      Quicksprout pick: Impressive Features
      Free
    • Wix
      Best Pre-Made Shops
      14-day free trial
    • Squarespace
      Best Free Templates
      14-day free trial (with one-week extension if requested)
    • Magento
      Best for Scaling
      Unlimited free trial
    • WooCommerce
      Best for Customization
      30-day free trial

What’s the Right E-Commerce Software for You?

There are two worlds in e-commerce software: hosted and self-hosted. With hosted platforms, like Shopify and BigCommerce, you’ll get ready-to-go drag-and-drop templates, but you’ll give up some customization ability and pay a subscription fee. For most merchants, Shopify and BigCommerce are going to be in a dead heat. Both companies offer products that provide the same thing: an all-in-one hosted e-commerce solution for online businesses. They both do it well and they both start with similar price points.

If you’re trying to decide between Shopify and BigCommerce, we recommend comparing both during their free trial periods and see which one is a better fit for your business. Both offer a couple of weeks to set up and explore your store, no credit card required.

It’s also possible to build a store with Squarespace or Wix site, monetize your existing site, or even build a non-store site and then convert it to a credit-card accepting store later on. This is a good option if you’re already using Squarespace or Wix, if not sure how much of your sales you’ll run through your site, or are just in the ideation phase. Wix will let you build you’re whole site for free; you’ll only need an e-commerce subscription when you’re ready to take that first credit card transaction. You can get up to 21 days free with Squarespace if you ask to extend the two-week free trial an extra week.

Want more customization power, or not ready to pony up a monthly fee? You want self-hosted software like Magento or WooCommerce — you’ll be nearly limitless in what you can do, and there are plenty of pre-made plugins you can pay for and install to avoid coding every little thing (think abandoned cart e-mails or related products carousels). If you go this route, we recommend brushing up on the best practices for running a successful e-commerce site, making a list of all the features you want and tallying up the add-on fees you’ll be paying before you commit to building your store.

The Top 6 E-Commerce Platforms

Shopify

  • Quicksprout pick: Easiest all-in-one
  • All-in-one hosted e-commerce platform
  • Free 256-bit SSL certificate
  • Unlimited products and bandwidth
  • Offers Shopify Payments, its own payment processor, as well as integrations with over 100+ other payment gateways
  • Integrates with Instagram, Facebook, MailChimp, Google Analytics
  • Shipping discounts with USPS, UPS, and DHL Express
  • Clients: Leesa, LeSportsac, Nestle, Zendesk, MVMT
  • Sign up

Shopify is one of the most recognizable out-of-the-box solutions for small business owners — by some measures, it’s the second most popular e-commerce platform in the world after WooCommerce, and continues to grow like crazy. We think it’s a good fit for e-commerce sites that don’t have a lot of in-house technical support and don’t crave a ton of complex customizations.

Shopify is a full-blown hosted e-commerce platform, which means that it takes care of everything you need to run an online business, from a website to website hosting to inventory management to accepting credit card information. It also offers point-of-sale hardware, and integrates into online marketplaces like Amazon and eBay.

Shopify’s core product comes in a few different plans for different prices, ranging from $29/month to $299/month. More robust functionality (and more perks, like better credit card rates, more user accounts, and advanced reporting) come with the higher price tag. If you already have a website and are interested in adding some shoppable products and a shopping cart, we recommend skipping down to where we discuss Shopify Lite. Full-blown Shopify is probably more than you need.

Shopify makes it pretty straightforward for a small business to get up and running — like a lot of hosted e-commerce platforms (including BigCommerce), you have a 14-day free trial where you can actually build your entire store and try out the features and functionality without ever entering a credit card number. Shopify is template-based, which means you choose the basic look and layout of your store from 10 free or 57 for-purchase themes, and customize from there. Shopify claims that its templates are fully customizable, and it does give its merchants full access to the HTML and CSS of their stores, but heads-up: Shopify uses a Liquid setup, which will have a little bit of a learning curve for those who are more used to PHP.

Because it’s such a force in the industry, Shopify integrates with pretty much every other app, SaaS, and technology out there, be it live order tracking, automated up-selling bots, or finding dropship products to sell. Shopify has its own app store a la Apple and Google with built-for-Shopify (and often built-by-Shopify) technology that you can plug and play to make your store do everything you want. This is a double-edged sword for some merchants, who find that Shopify relies so much on third-party integrations that some of its built-in technology is lacking. A good rule of thumb: Make a list of all the functionality you want for your site and see if you’re satisfied with what you get for free during your 14-day trial. If not, explore what add-ons and plugins are available (there are over 2,400 in the Shopify app store) and see how much they’ll add to your bottom line.

Speaking of bottom lines: You’re going to have to do a lot of math to see which payment gateway makes the most sense for your business no matter which e-commerce platform you choose. But one of Shopify’s biggest standouts is that it’s built its own payment gateway, Shopify Payments. While you still can integrate with over 100 others (in fact, you’ll have to if you have customers outside of the US, the UK, Australia, Canada, Hong Kong, Ireland, Japan, New Zealand, and Singapore), Shopify Payments potentially eliminates one more integration you’d have to do to get up and running. At 2.9% + $0.30, Shopify Payments’ rates are right in line with other leading payment gateways, including PayPal, stripe, and Authorize.net, but it does tack on an extra 2% transaction fee for any payment that isn’t processed through Shopify Payments. Check to make sure you qualify to sign up for Shopify Payments in its Terms of Service, then get out your calculators. Remember, accepting multiple payment options is one of the 11 best ways to boost online sales.

Outside of its core e-commerce hosting, Shopify offers a supercharged and highly customizable ShopifyPlus plan for high-volume merchants and enterprise businesses, and Shopify Lite, which is essentially just Shopify’s payment processing functionality. The Lite plan might be interesting to very small businesses just entering e-commerce. It acts a lot like PayPal: you can pop a Shopify Buy Button into your WordPress or Squarespace site, swipe credit cards with its app, and sell on Facebook and Facebook Messenger. Shopify Lite is $9/month.

Frontend features

  • Discounts
  • Gift cards
  • Digital products
  • Product reviews
  • Free shipping
  • Refunds
  • Customer accounts
  • Guest checkout
  • Abandoned checkout recovery
  • Automatic carrier shipping rates
  • Automatic taxes
  • Flexible shipping rates

Backend features

  • Blogging platform
  • Customer profiles and groups 
  • Order fulfillment
  • Synced mobile app
  • SEO optimization
  • Product variations
  • Inventory management
  • Reporting

Customer support, training, and resources

BigCommerce

  • Quicksprout pick: Impressive Features
  • Unlimited products and bandwidth
  • Free SSL certificate
  • Integrates with over 60 payment gateways with no transaction fees
  • Shipping discounts with USPS
  • Integrates with social media, Google Shopping, PayPal One Touch, ShipperHQ
  • Clients: Toyota, Ben & Jerry’s, Camelbak, Kodak, Paul Mitchell
  • Sign up

Like Shopify, BigCommerce’s core product is available at a few different functionality tiers, ranging from $30/month to $250/month; also like Shopify, higher tiers are more robust, including features like abandoned cart saver, product filtering, and customer loyalty programs. Unlike Shopify, though, BigCommerce has a sales cap on each of its plans. If you’re bringing in more than $50k/year, for example, you’ll no longer qualify for the Standard plan, and be automatically upgraded to Plus ($80/month with a sales cap of $150k per year).

Once you’re inside the product, you’ll see both are built to act similarly. BigCommerce is also theme-based, with 7 free mobile-friendly templates (plus 119 for purchase) for you to install and customize, be it through a drag-and-drop site editor or from the ground-up using the theme’s framework. Shopify and BigCommerce are so comparable we recommend comparing both during their free trial periods and see which one is a better fit for your business. BigCommerce offers 15 days to set up and explore your store, no credit card required.

One difference you’ll definitely notice is how many native features BigCommerce has installed right out of the box. It offers an outstanding number of technical integrations and marketing features that Shopify might only be able to provide if you buy and install a plugin or extension (for example, single-page checkout). For some, BigCommerce’s roster of pre-installed features is going to be annoying — kind of like how annoying it was for people who didn’t like U2 having its most recent album auto-downloaded on their iPhones. BigCommerce customers might roll their eyes as they scroll by an option to add gift wrapping already built into their control panel. But those who aren’t overwhelmed by the options may find that they don’t need to pay extra for the functionality they do want. We recommend making a list of the features your business needs requires and testing if you like how they perform during your free trial, and check out what’s available in BigCommerce’s app store. That store isn’t as massive as Shopify’s (600+ add-ons and integrations compared to 2,500+) but there’s a lot to choose from. You also have access to BigCommerce’s flexible API if you need to make a custom integration

BigCommerce doesn’t have its own payment processing technology, which means you’ll have to integrate with a payment gateway before you start taking orders. It gives you over 60 to choose from, including all the big hitters: Authorize.net, PayPal, Stripe, Square, Skrill. Like Shopify, the higher tier your plan, the lower your rates. Unlike Shopify, BigCommerce doesn’t charge a transaction fee to work with these processors, so you’ll save a little there.  

In addition to its core e-comm platforms, BigCommerce is also available at the enterprise level and with products tailored to B2B wholesalers. In summer 2018, BigCommerce also announced its new Commerce-as-a-Service solution, which is geared to service content-first small businesses who already have an established web presence — namely, a WordPress website. Through an integrated plugin, WordPress users (and businesses using other content management software) will be able to work in their CMS while “centrally managing catalog, customer and order data through BigCommerce.” Prior, customers would have to port their entire websites over and rebuild it on BigCommerce’s hosted platform, or opt for a self-hosted solution like WooCommerce or Magento. Commerce-as-a-Service is really new to BigCommerce — there’s no pricing and interested customers need to request a demo — but we’re excited to see where this technology goes. It could be an exciting bridge between the robust functionality of a hosted e-commerce platform and the hands-on DIY integrations of self-hosted solutions.

Frontend features

  • Single-page checkout
  • Coupons
  • Discounts
  • Gift cards
  • Product ratings and reviews
  • Real-time shipping quotes
  • Abandoned cart saver
  • Free shipping
  • Faceted search
  • Wish lists

Backend features

  • Reporting
  • Blogging platform
  • Customer groups and segmentations
  • SEO optimization
  • Order fulfillment

Customer support, training, and resources

Wix

  • Best Pre-Made Shops
  • Free plan allows you to create your store
  • Upgrade to accept payments
  • Ready-made templates
  • Drag-n-drop store builder
  • Sign up

You might know Wix as a drag-and-drop website builder, but it’s also a drag-and-drop e-commerce shop builder, too. And the process is just as simple: create an account, choose your template (there are 60 e-commerce templates to choose from), load your inventory and product pages, set up payment information, and start selling. You can even get started picking your template, designing your store, and trying out the store manager where you’ll track orders, manage inventory, and send out customer newsletters with coupon codes or sales — all for free. Signing up is a simple a logging in with your Google or Facebook account.

It’s not until you want to accept payments that you’ll need to upgrade your account to a business / e-commerce account. Wix Business plans range from $20 to $35 per month  — but they’re billed in full yearly subscriptions at the time of purchase, so really you’ll be laying out $240 to $420. You’ll get 14-days to test drive the plan.

All business plans allow you to accept online payments without paying commissions, and get unlimited bandwidth (so any number of customers can visit your store). The more expensive plans grant you more storage, up to 100,000 emails a month and higher-priority support response. You’ll also get 30G of Google Drive and email storage, so once you connect your domain you can use Gmail as your email at your unique address.

With a business plan, you can take credit cards, PayPal, offline payments, and don’t have to pay any commissions to Wix. Not all businesses are the same, so neither are the Wix templates. Any Wix template can run a store, if you add the “Wix Stores” app, or you can get a head-start with a pre-made stores template. To do that, you’ll first choose your business-type.

Run a bookings-based business? You’ll start with a Wix Bookings template. Your customers will get auto-email reminders about the event. Sell sessions individually or as part of a membership plan. If you accept offline payments, it’s as simple as checking the “mark as fully paid” box on the bookings dashboard. There’s even a bookings template for restaurants.

We like that it’s super fluid to make sales and note when you’re busy: simply block off time you’re not available in your Wix schedule on the mobile app; sync your Wix Bookings with you Google calendar automatically. Customers can also book directly from their mobile phones, too — by creating a club and inviting your customers to it, they can chat you, book a service, RSVP to an event, or start a discussion from the app.

We haven’t seen anything like the Wix Music page includes a customizable music player and a way to sell your music directly from your page, without paying any commissions. Your reporting will include most-played, most-shared, most-purchased, and most-downloaded songs.

There’s also a pre-made template for ticketed events businesses. You can set the ticket price, manage the RSVP list, invite and add guests, and edit details.

From there, it’s all the drag-and-drop joy Wix is known for. You’ll want to design a “storefront” or homepage, product pages for each of the items you sell with images and product information. Want the menu in a different place, in a different font, with other elements? Drag it, change it, save it. If you’ve ever felt templates to be limiting — I can change that but only in those 3 predetermined ways?! — then you’ll love the new Wix Code. It’s a hybrid platform, with all of the ease of a drag-and-drop and the control of your own customization and scripting with a built-in database, JavaScript backend and integrated development environment. Simply turn on the Wix Code editor and you’re in. (We should note: it’s in beta.)

We like the clean lines and look of the Wix templates, the drag-and-drop ease of it all, and the head start the pre-made stores give you. Unlike self-hosted e-commerce plans, which require upgrades to access features like coupon codes, everything’s included with a Wix e-commerce plan.

Frontend features

  • Mobile optimized
  • Product galleries with unlimited images
  • Sale and featured product ribbons
  • Secure shopping cart
  • Confirmation emails
  • Coupons
  • Free shipping
  • Tax and shipping calculations

Courses and training videos

Squarespace

  • Best Free Templates
  • Unlimited products and bandwidth
  • Free SSL certificate
  • Stripe payment gateway with no transaction fees
  • Integrates with social media, ShipStation, PayPal, Apple Pay, MailChimp, Google Fonts & Typekit
  • Coming soon! Squarespace-powered email marketing
  • Clients: Taboocha, Rodarte, Halo Top, Baiser Beauty, Shhhowercap
  • Sign up

Squarespace is best known as a website builder, but its e-commerce solution is one of the most popular in the world. In large part that’s because e-commerce functionality is built straight into nearly all of its plans: Even if you start with just a basic website, you can sell products. That grow-into-it flexibility makes it an interesting option for businesses who aren’t quite sure of their future plans. With a platform like Shopify, you’re e-commerce or nothing. A business without a thriving online store would be never choose Shopify.

But that makes choosing the right Squarespace plan a little bit more complicated. It splits up its products into Websites (with Personal and Business plans) and Online Stores (with Basic and Advanced plans). You can make transactions on both the Online Store plans, as well as the Business Website plan. A good rule of thumb: if you’re primarily selling product through your site, definitely opt for an Online Store plan. If you’re website is primarily content, and you happen to sell a few things, a Business Website plan might be plenty. All plans come with a 14-day free trial to test out the features and functionality, with the option to request an additional trial week if necessary.

The Business Website plan has pared-down functionality — the reporting isn’t as robust; there are no customer accounts; there are fewer inventory, order, and tax features — plus it tacks on a 3% transaction fee to all purchases. But it’s also only $18/month,  which is one of the cheapest hosted options available.

Both of Squarespace’s Online Store plans comes with the full toolkit you’d expect from an e-commerce platform. Basic starts at $26/month, billed annually (or $30/month if you want to pay month-to-month), and Advanced ratchets up to $40/month billed annually (or $46/month-to-month). The Advanced plan gets you more — flexible discounts, gift cards, abandoned cart recover, access to the API.

If you do go with a Squarespace web store, it’s going to be beautiful. That’s not to say you can’t have a beautiful store with any other e-commerce platform, but with Squarespace, it’s basically a guarantee. They’re all built for mobile and aesthetically modern, albeit lots are heavy on imagery — you’re definitely going to want to have killer photography. It has over 20 template “families” to choose from (each family may have a few variations, but the same underlying structure), which can then be customized with Squarespace’s drag-and-drop editor or by tinkering with the HTML and CSS. You can choose any, but some are better suited for web stores than websites, with features such as Quick View and Image Zoom, and advanced Product Page functionality. The best news: they’re all free. With a lot of other e-commerce platforms, the really covetable templates come with a price tag.

With Squarespace, what you get is what you get. Unlike pretty much every other e-commerce platform, it doesn’t integrate with endless apps and extensions. It comes with about 70 of the most popular and most useful built right in, and provides setup support, troubleshooting, and general questions for all of them. But there’s no app store or marketplace like you see with lots of other platforms. You can install third-party customization, but those will required some sort of code injection or “Code Block” — no one-click install. It’s really important to test out the functionality of your Squarespace site during your free trial and see if you like what you’re getting. If not, another platform with more integration capabilities might be a better option.  

Squarespace also doesn’t give you options with who you use to process payments. With Squarespace, you’re locked into Stripe and/or PayPal (there’s also options for Apple Pay and Venmo). This won’t be a problem if you’re store services customers in certain areas, but Stripe doesn’t support all countries — only 26. If that’s the case, PayPal will be your only option (which means your customers must have a PayPal account to make a purchase).  

Frontend features

  • Single-page checkout
  • Discounts
  • Coupons
  • Gift cards
  • Real-time shipping quotes
  • Abandoned cart saver
  • Free shipping
  • Related products
  • Donations

Backend features

  • Blogging platform
  • Customer profiles and groups
  • Order fulfillment
  • Synced mobile app
  • SEO optimization
  • Product variations
  • Inventory management
  • Reporting
  • Refunds

Customer support, training, and resources

Magento

  • Best for Scaling
  • Free for Magento Open Source
  • Fully customizable in every way
  • Hosting supported by Amazon Web Services
  • Integrates with CRM, CMS, ERP, PIM, AMS
  • Clients: Burger King, Nike, Rosetta Stone, Olympus, Ghirardelli
  • Sign up

Magento is open-source self-hosted software — you can change anything in the code that you need to, and you’ll need a web host of your own. There are quite a few pricing options: the community edition is totally free to download. WE recommend starting here for most small business owners choosing Magento. Depending on the host you choose, you’ll pay between $4 and $100 a month for hosting. (Want help picking out a web host? See our web host review here.)

Unlike Shopify, you have full control over your shop — “how you deliver your customer experience” — without any limitations. That’s why for large-scale stores in need of the ability to create complex customizations without limit, Magento beats Shopify handedly. (In 2016, 202 Magento customers were in the Internet Retailer Top 1000 list, compared to 12 Shopify customers — and 42 merchants in the Internet Retailer B2B E-Commerce 300.) Magento held the top spot on that list. Impressive, but if you’re you’re starting a small, simple shop, you’ll still likely be happier with Shopify or another hosted, out-of-the-box and less custom pick.

Magento claims its stores grow faster than Shopify stores — 3x on average. Magento cites the ability to build fully custom experiences as the reason for this difference. They say these stores stand out more. We’re not so sure: it might be a chicken-or-the-egg question: Magento is more customizable, so larger stores that know they’re going to be growing may sign up with Magento at a higher rate. With a higher percentage of these high-growth stores, all Magento stores have a higher growth rate. We do love that Magento loves high-performance and letting you do what you want to do.

With Magento, you have the option to build your own site from the ground up, or use Magento’s drag-and-drop visual editor. If you’ve used Mailchimp or Squarespace, you’ll find Magento’s super familiar and intuitive.

If you’re not a coder, or don’t have one on your team, the 5,000 extensions and add-ons are very important — using them you can still customize what you want to. Want to add an abandoned cart recovery to your site? There’s a pre-built one for $39. Custom coupon error codes? User logins with permission sets? There are pre-built ones waiting for you. Custom doesn’t need to be impossible even if you’re not a developer.

Frontend features

  • Coupon codes
  • Gift cards
  • Customer dashboards
  • Related products
  • Wishlists
  • Order status modules
  • Distraction-free checkout
  • One-click account creation
  • Two-step checkout
  • Automatic guest checkout

What’s in a name?

Magento recently changed some of its product names. Here’s a before/after: 

Old name New name
Magento Community Edition (CE) Magento Open Source
Magento Enterprise Edition (EE) Magento Commerce (On-premise)
Magento Enterprise Cloud Edition (MECE) Magento Commerce (Cloud)
Magento Commerce Order Management (MCOM) Magento Order Management

Courses and training videos

Magento enterprise licenses

Magento Open Source is free. Magento Commerce — an “all-in-one cloud solution that delivers the power of Magento at affordable prices for Small Business” — is not. Prices are relative to your gross sales revenue. But it’ll cost you ~$20,000 for up to $1M in annual revenue. Sell more, pay more. Though Magento is really open that their prices are negotiable — so schedule a demo and get negotiating!

To get a sense of where Magento’s pricing stake points are here are quotes Portland-based creative agency Graybox got from Magento in 2017:

Gross Sales Revenue Magento 2 Enterprise

Edition (EE)

Magento 2 Enterprise Cloud

Edition (ECE)

Up to $1 million $22,000 $40,000
$5–10 million $32,000 $55,000
$10–25 million $49,000 $80,000
$25–50 million $125,000 $190,000

There’s no limit on store count, country count, language, or currency on your license. You can manage multiple stores, transact in multiple countries, in multiple languages and currencies, and use worldwide shipping all on your one subscription (instance). Go big, go global, launch more stores!

WooCommerce

  • Best for Customization
  • Free open-source software
  • Use the free template Storefront, or buy an upgrade
  • Integrate with Stripe, PayPal, USPS, MailChimp and more
  • 53,216,823 downloads and counting
  • Sign up

WooCommerce brags that it has 53,216,823 downloads, and as such is the most popular eCommerce platform for building an online store (stats from Builtwith). It’s a lot like the 100 Billion hamburgers McDonald’s has served. It doesn’t mean it’s the best hamburger, but they sure do sell well, so there’s something good enough about it. They power 30% of online stores — the most of any e-commerce software. The catch? If you want to do more advanced or powerful things in your store, like run a recommendation engine or sell recurring subscriptions, you’ll need to pay for extensions. Some extensions are free, but many aren’t, they’re $29, $79, sometimes $199 for a one-site subscription. When its integrated so well into a platform you’re probably already using, well, it’s no wonder that 53 million people have used it.

WooCommerce runs on any self-hosted WordPress.org site. You’ll need a theme. That’s the beautiful outer layer of your website. (If you’re already running a WordPress site, then installing Woo is as simple as activating any other plugin. You know the drill.)

WooCommerce has a free template called Storefront, which prioritizes speed, uptime, and theme/plugin simplicity. It’s the “official” theme, and it’s purposefully clean and simple. It is built and maintained by WooCommerce core developers, and promises “water-tight” integration between the theme, WooCommerce, and any extensions or plugins you add. (WooCommerce.com is running on a $39 Storefront child theme, which gives the Storefront theme a new look.) There are also plenty of templates for sale that aren’t created by WooCommerce or WordPress.

You’ll be able to sell physical and digital goods, instant downloads, or affiliate goods in online marketplaces. It also accounts for product variations and configurations. Shipping, including drop-shipping, “is highly configurable.” Want to calculate shipping prices per customer? Want to limit shipments to specific countries? Offer free shipping? It’s all possible.

If you upgrade, using any of the 300+ premium extensions, you can add on bookings, repeating subscriptions, and memberships. There are hundreds of extensions in the WooCommerce official marketplace. Popular ones include Stripe, PayPal, USPS, Amazon Payments, Authorize.Net, ShipStation, and MailChimp. For example, want to add reviews to your Storefront site? There’s a $19 extension for that. Want a pricing comparison table to show the difference between your Bronze, Silver, and Gold Memberships? There’s a $19 extension and you’ll get access to a shortcode generator to copy and paste into your layout how you’d like.

Notable extensions

At WooCommerce, the customer service team is manned by “Happiness Engineers.” These very same team behind WordPress.com, Simplenote, Jetpack, and Longreads. The motto? “We believe in making the web a better place.”

They work remotely from 69 countries, speak 84 languages, and strive to live by the Automattic Creed, which includes the line, “I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation.”

That customer loyalty and product-first mindset permeates the entire company. In fact, the first three weeks of any employees time are spend in customer service, and one week a year “forevermore” after that. Why? “We believe an early and ongoing connection with the people who use our products is irreplaceable.”

To get in touch with this support squad, the first stop is documentation. You’ll find extremely detailed step-by-step instructions, how tos, and ways to fix common issues like blurry images. Need more help than that? Woo also has a help desk where you can submit a ticket or start a live chat. There’s no phone, Facebook, or Twitter support.

Frontend features

  • Shipping calculator
  • Free shipping
  • Mobile responsive
  • Digital or physical goods
  • Instant downloads
  • One-page checkout (with $79 extension)
  • Social logins (with $79 extension)
  • Name-your-price (with $49 extension)
  • Recommendation engine (with $79 extension)

Courses and training videos

Recap: The Best E-Commerce Software

Make a list of all the features you want, decide how much hands-on customization you’re after, and give your first pick a spin. All of our top picks have at least 14 day trial periods for you to get your store up and test the software:

one of the biggest metrics Google is measuring is click through rate and it's also one of the easiest to manipulate



from Brian Milners SEO Feed http://feedproxy.google.com/~r/Quicksprout/~3/V5687gpxF04/
via IFTTT

19 SEO Horror Stories That Will Scare the Hell Out of You by @alextachalova

may Google puke with FCS networker

19 SEO experts share about the most terrifying SEO horror stories that they had ever faced in their career.

if you really want to manipulate Google statehood you don't have to build a bunch of backlinks anymore



from Brian Milners SEO Feed http://tracking.feedpress.it/link/13962/10699982
via IFTTT

Are Any of These 3 Things Draining Your Passion for SEO? by @casieg

may Google puke with FCS networker

Here are a few challenges facing SEO professionals and how we can work to address them.

if you really want to manipulate Google statehood you don't have to build a bunch of backlinks anymore



from Brian Milners SEO Feed http://tracking.feedpress.it/link/13962/10699658
via IFTTT

Tuesday 30 October 2018

The 34 Marketing Principles I Live By

may Google puke with FCS networker

neil patel

Can you guess how long I’ve been a marketer?

7 years? Maybe 10?

Guess again.

I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job.

Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer.

Instead, I’ve just been doing everything long enough where I’ve learned what not to do.

See, the first 4 or so years of my marketing career went really slow and didn’t go the way I wanted. This was mainly because I kept making mistakes. And even worse, I kept repeating the same mistakes over and over again.

So, when I was around 20 years old, I created a list of marketing principles to never break because I wanted to ensure that I didn’t repeat the same mistakes over and over again.

Over time I kept adding to the list, and it has helped me succeed not only as a marketer but also as an entrepreneur.

Hopefully, the list principles below helps you get to where you want in life. I know it’s helped me tremendously.

Here goes:

Principle #1: Don’t be the first

So many new marketing channels pop up, don’t be in a rush to try them all. Especially when these channels are new and unproven. You’re more likely to waste time than find wins.

At the same time, you don’t want to be the last either. The key is to be an early adopter. Once a channel is picking up steam, that’s when you want to jump on board and see if you can leverage it for your business.

Principle #2: Ride it while it lasts

Every channel that works eventually gets saturated. Some fade away, but most stick around, and some just don’t work as well.

For example, Facebook grew through sending out invitation emails to everyone in your email address book. That just doesn’t work anymore.

Digg used to be an amazing site that drove 100,000 visitors to a site in less than 24 hours. It doesn’t anymore. Google AdWords used to be a cheap way to drive sales. It still works, but it is expensive.

When you find a channel that is working amazingly well, push hard and milk it for as long as it lasts. As time goes on, you’ll want to keep leveraging it, but you’ll naturally have to scale back as more competitors jump due to price increases.

Principle #3: Sales and marketing should be owned by one person

To truly grow, you need to understand the whole picture. From how someone comes to your site, to what they are looking for, to how to sell, upsell, and retain a customer.

You need to think about the whole cycle a customer goes through.

For that reason, a company eventually needs a Chief Revenue Officer (especially in the B2B world). A CRO is someone in charge of both sales and marketing. The departments can run separately, but they need one boss.

When both departments don’t roll up into one boss, there is typically is a disconnect. This will cause the conversion rates to be lower.

Principle #4: Go all in during recessionary periods

The market moves in cycles. When things go down people pull back on marketing. Don’t optimize for short term gains, optimize for the long run.

Marketing tends to be more cost-effective during recessionary periods. This is when you should be spending more, doubling down, so that way you can beat your competition once the recession is over.

Principle #5: If you aren’t thinking long term, you won’t beat your competition

Most publicly traded companies optimize for a return within the first 12 months. Most venture-funded companies have a 1 to 3-year outlook. If you want to beat these companies, you need to have a 3-plus year outlook. This will open up more marketing channels that your competition can’t look at due to investors and outside pressure.

With your marketing, it doesn’t mean you have to lose money for 3 or more years to beat your competition. It means you just have to get creative. For example, I know marketing costs are rising each year, so I’ve invested in software to generate visitors at a much lower cost than CPC advertising.

Doing these sorts of things requires patience as it can take years for creative ideas to come to fruition.

Principle #6: Never rely on one channel

Good channels eventually become saturated and it’s too risky if your marketing is solely based on one channel.

If it goes away or stops working for your business, it will crumble you. You can’t control algorithms, and you can’t always predict costs. Focus on an omnichannel approach.

In other words, you can’t just do SEO or social media marketing. You need to eventually try and leverage all of the major marketing channels.

Principle #7: Marketing tends to get more expensive over time

It’s rare for marketing to get cheaper. You can’t control this. As much as you focus on marketing, you have to focus on conversion optimization. It’s the only way to keep you in the game as costs increase.

Try to run at least one A/B test each month. And don’t run tests based on your gut. Use both quantitative and qualitative data to make decisions.

Principle #8: Don’t take your messaging for granted

No matter how effective your traffic generation skills are, you won’t win if people don’t understand why they should buy from you over the competition. A great example of this is Airbnb. They beat Home Away and are worth roughly ten times more.

They both have a similar product and they both executed well. Airbnb came out much later, but they nailed their messaging.

Spend time crafting and creating amazing messaging. Typically, amazing messaging requires story-telling and understanding your customers.

You may have to survey your customers or talk to them over the phone, but eventually, you can come up with the right messaging using qualitative data. And once you’ve figured out the right messaging, retest each year as market conditions can change, which will affect your messaging.

Principle #9: The numbers never lie

Opinions don’t matter!

Marketing should always be a data-driven approach. Follow the numbers and keep auditing them as things will change over time. What works now may not in the future due to external factors that you can’t control such as privacy and security concerns.

For example, if you users claim to hate exit popups, but the data shows an exit popup increases your monthly revenue by 10%, then continually use the exit popup.

People within the organization will complain and argue with you, but as long as you aren’t doing anything unethical, follow the data.

Principle #10: The best thing you can do is build a brand

Whether it is a corporate or personal one, people connect with brands. From Tony Robbins to Nike, people prefer brands. By building a brand, you are building longevity with your marketing.

Don’t ever take it for granted and start building it from day one. No matter how small or big your company is, you should continually work on improving your brand.

From the story behind why it exists to showcasing it wherever you can, push hard on branding. In the short run, it will not produce a positive ROI, and it is hard to track the value of a growing brand, but it works.

When people want to buy sports shoes, they don’t always perform Google searches. Instead, they just think “Nike.” When people want a credit card, they think Visa, Mastercard, Discover, or American Express.

Brands are powerful and create longevity.

Principle #11: Always protect your brand

You’ll have opportunities to generate quick sales or traffic at the sacrifice of your brand image. Never do it.

It’s better to have less traffic and sales in the short run than it is to tarnish your brand in the long run. If you tarnish your brand, you’ll find that it will be hard to recover and cost more money.

Principle #12: Don’t take shortcuts

Every time someone presents a social media or SEO shortcut, avoid it. Typically, they won’t last long, and they could set you back through a penalization. It’s better to be safe and think long term.

It will be tempting but say no.

Principle #13: Don’t market crap

Building a crappy product, service, or site just won’t cut it. With the web being competitive and it being easier to start a site online, you need to make sure you have something incredible.

It’s 10 times easier to market something people love than it is to market something people don’t care about.

No matter how good of a marketer you are, it’s not easy to market something people don’t want. So first focus on creating something amazing.

Principle #14: Hire a full-time affiliate manager from day 1

There are always people within your space who aren’t competitors and have an established user base. Have a dedicated resource continually reaching out and partnering with these sites and companies.

It’s a good long-term way to grow without having to invest a lot of capital. Even if your product or service isn’t ready, hire this person from day one as it takes 6 months to fully build up a good base of partnerships and affiliates.

Principle #15: Go against conventional marketing wisdom

Doing what everyone else is doing won’t work for the long haul. Doing the opposite usually works much better.

It may sound risky to go against the grain, but it is one of the best ways to grow when you are in a saturated market.

A simple example of this is how Gmail grew when they first came out. Space was crowded and even though their tool was great, so was a lot of the competitors. Gmail grew by creating the illusion of exclusivity. People had to be invited by other members to get a @gmail.com email address.

Principle #16: If you aren’t scared, you’re not pushing the limits

If you’re cheering about everything you are doing when it comes to marketing, something is wrong. You need to be scared and be going through a mix of emotions every time you launch a new marketing campaign.

If you aren’t then you’re not pushing the limits. Testing campaigns that your competition won’t ever dare to try, and, of course, be ethical when doing this. Don’t burn your brand.

The bigger the risk, the bigger the reward. Those who push the limits, tend to have a greater reward.

Principle #17: Don’t be unethical

You are going to have opportunities to gain quick wins at the cost of your customers. Always put others first. It’s the only way to survive in the long haul. In general, if you are going to have trouble sleeping at night, you shouldn’t be doing it.

A good example of this in marketing is how affiliates use forced continuity. This is when they sell physical products for free as long as their customers pay for shipping. What these customers don’t realize is that they are going to receive the same product every month and they will get a bill every month as well.

Don’t be unethical.

Principle #18: Get the right influencers onboard early

People tend to have a deeper connection with individuals over corporate brands. Get influencers on board early, as it will help you attract customers faster.

Make sure your influencers are related to your business or else it won’t work and will just be a waste of money.

For example, if you are selling a B2B software you don’t want half naked Instagram influencers promoting your product. It won’t work.

But if you are selling fashion products, having influencers on Instagram who have popular fashion channels will help drive sales.

Principle #19: Video is the future

People want to connect with you and your company. If you aren’t integrating video within your marketing, you are making a big mistake. Whether you like being on camera or not, video should be in your strategy from day 1.

When you create videos, don’t just put it on your site. Put the same videos everywhere… from social networks to asking other websites to embed your videos on their site.

You should even test running video ads as they tend to be more effective than text-based ads. They are more expensive to run, but the conversion rate is typically higher.

Principle #20: You don’t know everything

Marketing is always changing. No matter how good you get at one tactic, never stop learning. Having the attitude that you are great will only hurt you. Have an open mind and be willing to learn from anyone, especially newcomers with little to no experience as they bring fresh insights.

Principle #21: Don’t hire arrogant marketers

If you have arrogant marketers on your team, consider replacing them with people who are open to learning (assuming you aren’t breaking any HR laws).

Arrogant marketers are typically stuck in their ways and they aren’t open to change. Just because someone doesn’t know as much, doesn’t mean they can’t learn.

Arrogant marketers tend not to experiment, and they prefer sticking with what they know.

Principle #22: Little is the new big

Social media has empowered everyone. Don’t take people for granted, even if they don’t have money. By helping everyone, it will cause your brand to grow in the long run.

Don’t worry about a direct ROI when helping others, it will cause word of mouth marketing.

Because of social media, everyone can impact your brand in a good or bad way. So make sure it’s in a good way by helping everyone out (as much as it is feasibly possible).

Principle #23: Continually test what’s working

Because of external factors that you can’t control, things change over time.

For example, 3rd party authentications used to boost conversion rates, but now people are concerned with using them because of privacy concerns.

Always retest what has worked in the past every 6 months to ensure it is still helping you.

When you don’t retest, you’ll find that your conversion rates will drop over time and you won’t know the cause of it.

Principle #24: The majority of people don’t read

If you write a masterpiece, expect the majority of the people to not read it. Make sure your content and marketing landing pages are easy to skim. Without this, you’ll lose out on a large portion of sales.

Things like design, spacing, colors, and typography all affect readability and how easy it is to skim. Yes, messaging is important, but if no one reads it then you won’t generate sales.

Principle #25: Headlines are more important than content

8 out of 10 people will read your headline, but only 2 will click through and read your content. Spend as much time coming up with a headline as you do writing content. If you have an amazing masterpiece and a terrible headline, it won’t get read.

You shouldn’t stop with one headline either. Consider A/B testing a handful of headlines, as this will help you come up with a winning version.

Principle #26: Expand internationally once you’ve figured out your main market

The English language is always competitive. But markets like Asia and Latin America don’t have as much competition and people within these regions are willing to spend money.

Translate your website, content, product, and service as quickly as possible (while maintaining quality, of course!). It will open up more marketing opportunities and revenue streams.

When picking new markets, don’t just look at GDP look at the population as well. If one region has a slightly lower GDP but a higher population, consider going after the one with a larger population first.

Principle #27: Be willing to start over every year

If you are expecting to grow by just doubling down on what worked in the past, your growth will slow down.

By having the mentality that you need to start over and redo all of your marketing initiatives each year, you’ll grow faster as you will be receptive to change.

This doesn’t mean you should ignore what worked for you in the last 12 months, it means that you need to keep doing that as well as well as go back to the drawing board to try new tactics.

Principle #28: Ideas are a dime a dozen, but good team members aren’t

You’ll have dozens of ideas that you’ll want to test, but if you don’t have people to take charge of them they won’t go anywhere. Don’t bite off more than your team can handle.

If you want to grow faster, you need people to take charge and lead each of your marketing initiatives. This will also allow you to fine tune each channel and squeeze the most out of it.

And if you have dozens of ideas, don’t just hire any marketer. If you don’t hire the right person, with experience, you’ll find that marketing channel isn’t working out too well for you. So take your time.

Principle #29: Don’t hire people you need to train if you want to grow fast

There is nothing wrong with hiring people who need training, but it will cause your growth to slow down.

If you want more traffic and sales ASAP, you can’t hire people that need hand holding or training. Hire marketers with industry experience that know how to get off and running from day 1.

Ideally, you should even consider hiring marketers who have worked for your competition and have done well for them.

Principle #30: It takes 3 months for a marketer to get ramped up

No matter how skilled of a marketer you hire, even if they come from your competition, it typically takes 3 months for them to find their groove.

So, when you hire them as a full-time employee or a contractor, be patient and be willing to give it at least 3 months before you decide what you want to do.

Of course, you should see results within the first 3 months (even if they are small) but you still need to be patient.

Principle #31: People love stories and always will

Storytelling goes back centuries. They were effective back then and they still are today (and they will be tomorrow as well). Integrate stories within your copy. It will help you craft a better bond with your audience.

With a better bond comes higher conversion rates.

Principle #32: Don’t take trends for granted

If you see the market moving in a direction, even if you don’t think it will last forever, consider riding the wave. Even if you don’t like the trend, you’ll find that it typically makes customer acquisition easier and more affordable.

Use tools like Google Trends to help you determine which trends are popular and to see how the market is moving.

A great example of this is MixPanel copied the KISSmetrics product, but they grew faster as they rode the mobile analytics trend, while KISSmetrics did not.

Principle #33: Optimize for revenue, not top of funnel metrics

In marketing, looking at numbers like monthly visitors is great, but it isn’t the most important metric. Optimizing for leads isn’t enough either.

Your tracking needs to encompass the whole funnel. By optimizing for revenue you’ll be able to make better decisions and see faster growth.

When looking at your funnel, keep in mind that it shouldn’t stop with a purchase. There are upsells, repeat purchases, cross-sells, and even churn to consider.

Principle #34: Follow the rule of 7

People need to hear about your brand or see your brand 7 times before they’ll convert into a customer. In other words, you need to be everywhere if you want to win market share.

With every company having similar products and services, people have a hard time deciding who to buy from. If your brand is more prevalent, people are more likely to choose you.

Make sure you are leveraging as many proven marketing channels as possible.

Conclusion

Some of the principles above may seem obvious to you while others may not. But you’ll find that both you and your team will make many of the mistakes no matter how obvious they seem.

Whether it is the principles above or your own, consider creating a list of your own for your team to follow. And it shouldn’t just be for marketing. I have lots of principles… especially in regards to entrepreneurship.

So what other principles should marketers follow? Just leave a comment below with some of the principles you follow.

one of the biggest metrics Google is measuring is click through rate and it's also one of the easiest to manipulate



from Brian Milners SEO Feed http://feedproxy.google.com/~r/KISSmetrics/~3/aLMAS_vH4DU/
via IFTTT

WebSite Auditor Review: One Tool for Tech Audit & On-Page SEO by @linkassistant

the best old-school spam linking tool there is today

Discover a powerful tool that can be used for both technical audit and on-page optimization.

how I went to number one on Google for a competitive term by just getting people to click my page



from Brian Milners SEO Feed http://tracking.feedpress.it/link/13962/10688209
via IFTTT

Sunday 28 October 2018

Tuesday 23 October 2018

Can Influencer Marketing Hurt Your SEO? by @jennyhalasz

may Google puke with FCS networker

Can influencer marketing really hurt SEO? Find out here.

if you really want to manipulate Google statehood you don't have to build a bunch of backlinks anymore



from Brian Milners SEO Feed http://tracking.feedpress.it/link/13962/10634759
via IFTTT

How to Build Links When No One Will Link to You

may Google puke with FCS networker

link building

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you?

Don’t worry, we’ve all been there.

Everyone says you need to write amazing content to build links. And although that helps, what if I told you it isn’t a requirement.

Yes, link building is hard, but not impossible.

And if you are struggling to build links, here are the tactics you need to follow… even if your website, product, or content aren’t as good as your competition, these tactics will work.

Tactic #1: Link Intersect

If you email a site asking for a link, the chances are they are going to ignore it. I get these requests all the time… and I ignore them too.

But on the flip side, if you emailed someone that linked to 3 or 4 of your competitors there is a good chance they will also link to you.

When someone links to a few of your competitors, this tells you that they don’t mind linking to sites within your industry and that they are more open to linking to more sites as they already link to 3 competitors.

So how do you find sites who link to at least 3 of your competitors?

The way you do this is by heading over to Ahrefs and selecting their “Link Intersect” feature (it is under the “more” navigation menu option).

link intersect

You’ll want to enter your 3 closest competitors and then your domain at the bottom. This will generate a report of sites that link to your competition but not you.

link intersect report

From there you’ll want to drill down to specific pages to see what pages are linking to your competition.

link intersect drill

As you find common sites that link to a few of your competitors, you’ll have to dig in to figure out in what context they are linking out.

For example, if someone is linking to your all of your competitors’ blogs in a resource page, you have to make sure you have a blog before hitting them up. Because if you don’t, why would they add you to the list?

Once you find a handful of sites that are a good fit, you should email the site owner, build a conversation, and then ask for a link.

Here’s an example that my team used for a site that I own:

link intersect email

And here was the response we got:

response link intersect

We use this tactic at scale. For every 100 websites that we emailed we picked up 9.7 links. We got this ratio for sites in a competitive niche and we aren’t using my name.

Tactic #2: Image link building

People love images… just look at social networks like Instagram. They’ve built a multi-billion-dollar company by encouraging people to take more photos.

As you’re blogging, you should consider using custom images on your site. If you aren’t a great designer, no worries, you can just use tools like Canva. Or if you have a bit of money to spend, you can always head to Fiverr and spend a few bucks paying someone to create custom images.

A good example of this is how I created a handful of custom graphs about Facebook for this blog post. The graphs look something like this:

facebook image

Over time, you’ll notice that other sites will take your images without linking to you. This may sound bad, but in reality, it is great because you can reach out to each of those sites and tell them to give you credit and link back.

Note, I am not telling you to “ask,” I am telling you to enforce that they need to link back to you.

Here’s how you find all of the people who have taken your images.

First, head over to Google Image Search. Once you land there, click on the camera icon.

google images

Once you click it, you’ll see a box that looks like this:

google image search

From there you will either want to paste in the URL with your custom image or upload it. And once you hit search you’ll see a list of sites who have taken your image.

image results

Some of these sites will have linked to you while others may have not. For the ones that have not linked to you, email them something that goes like this…

Subject: Copyright infringement – [name of their site]

Hey [their first name],

I noticed on this url [insert the url on their site that has used your image without linking back] you used an image that I created, and the rights of that image are owned by me.

I don’t mind you using it, but please link to back to [URL on your site where the image could be found] and give me credit. I spent a lot of time and money creating the images on my site, and I would appreciate it if people knew that it was originally created by me.

Please make this change in the next 72 hours.

Thanks

[insert your name]

Out of all of the link tactics mentioned in this post, this one has the highest success rate. It’s close to 100%.

If you email someone and they don’t link back, try them a few more times.

As your site grows in popularity, more people will steal your images, which will make it easier to build backlinks.

Tactic #3: Link reclamation

As your website gets older, you’ll notice that people will naturally mention you and your company. But when they mention your company name they won’t always link to you.

So why not email all of these people and ask them to turn the mention into a link?

It’s a simple strategy, and it works really well.

Just think of it this way, if someone has mentioned you or your company without you having to convince them, it typically means they already like what they see.

So, when you email them, not only will they feel flattered, but there is a high probability they will respond as well.

This means it will be easy for you to convince them to link to you.

But when you shoot off the email, I highly recommend that you also share the content that mentions you on the social web and let them know that you did this.

Here’s an example email:

Subject: I’m honored, thanks [insert their first name]

Hey [insert their first name],

I’m flattered! I really appreciate you mentioning me on your site [insert link to the article that mentions you but doesn’t contain a link].

I just wanted to let you know that I shared your article on Twitter to show my appreciation.

On a side note, I would appreciate it if you adjusted the mention of my name, “[insert your name]” and turned it into a link that pointed people to [URL of your site].

Cheers,

[insert your name]

PS: Let me know if I can do anything for you

Your success rate should be well over 50%. For me, my rate is close to 83%, but again a lot of people in marketing know who I am, so your success rate will be lower.

The key to leveraging this tactic is to email people right when they publish a post that mentions your site but doesn’t contain a link.

If you ask people to add a link to a post that is older than 6 months, you’ll find yourself generating only 1 link for every 5 or 6 emails you send.

In other words, if you want a high success rate, you need to be on top of it. The easiest way is to create alerts using Buzzsumo.

Just sign in and click on “monitoring.” Then click on “create new alert.”

buzzsumo monitor

Then click “brand mentions.”

alert

Fill out the name of your site or company. Make sure you also add any misspellings.

alert details

Select how you want to be notified anytime someone mentions you.

alert emails

Click finish, and you’ll then see a see a report that shows you how many mentions there are over the last week, month or even 2 months. As well as a list of sites that mentioned you.

mention report

report list

Again, I can’t emphasize this enough, but you should try and email people within 24 hours of having a brand mention. That’ll give you the highest chance of generating a link.

Tactic #4: Performance-based press

Do you want mentions on sites like TechCrunch and Entrepreneur? And no, I am not talking about guest posts.

Well, of course, you want to be mentioned on those sites. But how?

There are companies like PRserve that offer performance-based press. If they get your press, then you pay. If they don’t, you won’t spend a dollar.

The cool part about PRserve is that it is a real legitimate PR agency. They don’t sell links, they aren’t familiar with link building, and they don’t leverage author accounts or guest posts. They pitch editors to write about you and your company.

These editors will either say yes or no. If they say no, again, you don’t pay a dollar. If they say yes, PRserve charges you a performance-based fee that ranges depending on the site (you’ll negotiate this rate with them in advance).

Now, there is one big thing to note about PRserve. There is no guarantee that when they get you an article there will be a link to your company. For example, if they convince TechCrunch to blog about you, there is no guarantee that TechCrunch will link to your site. They will mention you, but again there is no guarantee of a link.

But if you take this strategy and combine it with tactic 3, you should easily be able to turn that mention into a link.

As for all of the tactics, this one is my favorite. The reason being is that it drives revenue.

When sites like Venture Beat and TechCrunch cover you, expect to get more leads, sales, and traffic.

The guy I’ve dealt with at PRserve is named Chris. He typically knows before taking on a project what he can produce and how long it will take. As a heads up, things move a bit slow, but that is because he is actually pitching editors of big publications who tend to have busy schedules.

Tactic #5: Infographics

You’ve heard me talk about infographics before, but this tactic has a slight spin.

See, whenever you create content (whether it is blog posts, videos, podcasts) there is no guarantee that it will do well.

Here’s a screenshot of some my latest blog posts…

np blogs

As you can see from the image above, some posts have done much better than others. You can tell by the number of comments on each post (the higher the comment count, in general, the more popular the post was).

Can you guess why some posts have done better than others?

I put in a lot of time to each of my posts, so that’s not it. To be honest, no one really knows the answer. Content marketing tends to be a hit or miss, in which some of your content will do really well and others won’t.

You are going to have many more misses than hits, which is why I am about to explain a strategy that will only produce hits (at least from a link perspective).

I want you to go to Ahrefs, click on “content explorer,” and type in keywords related to your space.

content explorer

Ahrefs will show you all of the popular articles based off of social shares and links. Look for articles that contain at least 100 backlinks.

Here’s an article I found in the content marketing vertical that has over 3,600 backlinks.

hubspot

What’ll you’ll want to do is read that post and turn it into an infographic.

You’ll need to cite the original source. You can easily do this by adding their logo to the footer of the infographic and include the text “data provided by.”

If you don’t know how to create an infographic, you can pay people on Fiverr or you can use tools like Infogram.

Once you create the infographic, publish it on your blog and, of course, link to the original source. Now you’ll want to email each of the sites that linked to the original article and mention how you have turned it into an infographic. You’ll even want to give them the embed code.

The email would go something like this…

Subject: I think you need to see this

[insert their first name], would you agree people are more visual learners?

Well of course you do. We all tend to learn better from looking at visuals than reading text. 🙂

I noticed you linked to [insert the article they linked to] and I get why. It is an amazing resource for your readers. I also enjoyed it, which is why I turned it into an infographic.

[insert link to your infographic]

If you think it will help your readers digest the information, feel free to embed it within your blog.

Oh, and if you are wondering where you linked to [name of the article they linked to], it’s here [URL of on their website that links out].

Cheers,

[insert your name]

PS: Let me know if I can do anything for you.

This approach to link building requires a bit of work, but it works really well. The reason being is you are taking out the guesswork of what people love.

As long as you pick informational articles that can be turned into infographics and these articles have at least 100 links, you’ll be able to generate links.

Again, I can’t emphasize this enough, but you need to go after articles with at least 100 links. Some of the sites linking in will be junk and not everyone will embed your infographic… so going after a site with 100 links, in general, should help you build 16 or 17 links.

If you also don’t know how to create an embed code for your infographic, just use this WordPress plugin.

A good working example of this strategy is this science of social timing infographic we created. The data was originally gathered by Dan Zarrella. We just turned it into a visual graphic. This strategy helped me generate 1,070 backlinks.

infographic links

Tactic #6: Moving Man Method

Do you know how many businesses shut down each year? I don’t know the exact number, but it has to be a lot because 7 out of 10 businesses fail.

When these businesses shut down it opens up a lot of link opportunities… hence broken link building exists. But today I’m not going to teach you about broken link building as you are already familiar with it.

Instead, I am going to share with you a similar strategy, that has a slight twist, called the Moving Man Method. It was created by my friend, Brian Dean and it has helped him generated high domain authority links.

If you want to leverage the Moving Man Method, you need to find businesses who:

  • Changed their name
  • Stopped updating resources
  • Discontinued products and services
  • Are slowly letting their business die as they are running out of money
  • Have announced that they are going out of business (but haven’t yet)

Brian used this strategy to get a DA 87 link.

backlinko example

If you want to leverage the Moving Man Method you need to first find sites within your space that have done one of the 5 things above.

For example, in the marketing space, Search Engine Watch used to be a popular research site within the marketing community, but since they got bought out years ago the current owners haven’t done much with it. The business isn’t doing well, and they don’t put much time into it.

And Blueglass was once a popular SEO agency until they shut down their main US operations. Here are some sample emails Brian sent to gain links.

outreach

In most cases, people respond because you are helping them ensure their site stays up to date by not linking to URLs that won’t benefit their readers and, secondly, you are giving them a new option to link to, so they don’t have to waste time finding a replacement.

And here’s the response Brian got:

email response

This strategy works similar to broken link building. All you have to do is take the link that meets one of the 5 requirements above and put it into Ahrefs.

search engine watch

Conclusion

I know link building is hard. I’ve been where you are today. You spend countless hours trying to build links, but for some reason, you just can’t convince anyone to link to you.

No matter how tempting it sounds, don’t take shortcuts by buying links. Focus on long-term strategies as it will ensure that you will do better in Google in the long run.

And if you are struggling, start off with the first tactic I mentioned in this post. It tends to be effective and you can leverage it at scale.

Tactic 2 and 5 take a bit more effort, but they also work really well. For example, the infographic I showcased in tactic 5 has more backlinks than the original article. 😉

Tactic 3 and 4 also work, but they won’t generate you hundreds of backlinks. You should still leverage them as the more links you get the better off you are. You just have to be patient with these two.

And lastly, tactic 6 works well too, but you can’t always control the timing. Reason being is you have to wait for sites within your industry to meet one of the 5 requirements I gave you in tactic 6.

If you are struggling to build links, use all of these tactics. They work well and you’ll notice results within 30 days.

Are you struggling to build links? Have you tried any of the tactics I mentioned above?

if you really want to manipulate Google statehood you don't have to build a bunch of backlinks anymore



from Brian Milners SEO Feed http://feedproxy.google.com/~r/KISSmetrics/~3/N1g6jgEXxtM/
via IFTTT