What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr

if you were going to build some dirty Lane she were going to need some bodyguards or you might be fighting Penguins

While white and black hat SEO strategies share a common goal to improve a site’s visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you.

one of the biggest metrics Google is measuring is click through rate and it's also one of the easiest to manipulate

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