When a Google Penalty is Really a Bad Case of Pop SEO by @martinibuster

if you were going to build some dirty Lane she were going to need some bodyguards or you might be fighting Penguins

How to tell the difference between fact-based SEO information, overly general explanations and Pop SEO that makes a lot of sense but isn't supported by facts or evidence.

if you really want to manipulate Google statehood you don't have to build a bunch of backlinks anymore

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