Google’s John Mueller on Why Old Pages Outrank Fresher Content by @martinibuster

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A web publisher asked why an old outdated site is outranking a newer “fresher” site. The common SEO answer is because the old page has accumulated trust and that age plays a role. Google’s John Mueller’s explanation contradicted that common theory. The reason why some old sites continue to rank turns out to be more nuanced than the simple age and trust answer. Theory of Why an Old Site Continues to Rank The web developer shared his ideas about why he thinks the site still ranks with outdated content, content that in his opinion is thin, all on HTTP. “So

one of the biggest metrics Google is measuring is click through rate and it's also one of the easiest to manipulate

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